A new landmark in Shanghai, gorgeously blooming! "SHOWAY" Phase I Innovation Outlets held an opening ceremony on January 28. Chairman Su Zhuangqiang of Luen Mei Group, Vice President Zhou Xuecai of Luen Mei Group, Executive Vice President Zhang Haibo and Vice Presidents Xu Jun, Shi Ming, and Jiang Jianjun of Luen Mei Real Estate Group, President Chen Yan and Vice President Ma Xiaodong of Luen Mei Real Estate Commercial Management Company, and guests from all walks of life attended the celebration.

"SHOWAY", which plans to cover an area of 1.4 million square meters, is located directly opposite the National Convention and Exhibition Center. It includes five major business formats: innovative outlets, St. Regis hotels, new-form commercial districts, super 5A Grade A office buildings, and Broadway theaters. Among these, the innovative business area reaches 430,000 square meters, and the Phase I and Phase II business area reaches 190,000 square meters. In the next three years, the project will present its five major business formats one after another, becoming the commercial flagship in the Yangtze River Delta and even across China.

In the common witness of the guests from all walks of life, the "Drumming in the East" and the "Xia Guozhang Dragon and Lion Group" presented wonderful performances, which added extraordinary excitement to the opening ceremony of the "SHOWAY" Phase I Innovation Outlets. Good opening heralds good luck.

An everlasting marvel

As the "SHOWAY" investor and operator, Luen Mei Group is engaged in clean energy, real estate, science and technology, and large consumer industries, of which commercial real estate is an important part of the Group's core strategy. "SHOWAY", which was launched in 2014, highlights the Group's forward looking judgment on the consumer demand in China and its full confidence in developing together with Hongqiao Business District.

"SHOWAY" boasts a unique location advantage, one stop to the world's largest comprehensive transportation hub, Hongqiao Transportation Hub. Transportation systems including airports and high-speed railways can transport hundreds of millions of passengers to the project every year. Metro Line 2, Line 17, and the planned Line 13 extension converge here, gathering tourists, business, and families.

In particular, "SHOWAY" directly undertakes the spillover effect of China International Import Expo (CIIE), which demonstrates the brand's core value. The National Convention and Exhibition Center that has successfully held three sessions of the CIIE has become a world-class landmark of global trade and culture. The sky corridor erected across the street between "SHOWAY" and the National Convention and Exhibition Center will allow guests from all over the world to directly reach "SHOWAY". The "everlasting" CIIE will attract a large number of exhibition visitors to "SHOWAY".

"SHOWAY" new project, excellent but inexpensive

"SHOWAY" Phase I Innovation Outlets brings together many international and domestic famous products. It covers two themed areas of dynamic fashion and noble uptown, which provides a brand-new leisure life in an international neighborhood.

"Dynamic Fashion" includes well-known outdoor sports retail and fashion brands such as Adidas and Kappa, which allows sports enthusiasts to enjoy the green atmosphere that combines urban life and aerobic space. "Noble Uptown" presents many international and domestic well-known retailers and brands such as Lafayette and BCBGMAXAZRIA, which provides "excellent but inexpensive" choices for fashionistas.

During the trial opening of "SHOWAY" Phase I Outlets, customers can enjoy discounts on famous products, premium vouchers, full bank cards, and online bonus points, and register on-site to join the club and enjoy five-fold privileges. iPhone 12, Chow Sang Sang Taurus Gold Pendant, CHAMPION T-shirt and other exquisite blind box draws are dizzying.

In "SHOWAY", consumers can stroll through the characteristic streets and wander around the three themed markets. The Shilin Night Market has fragrant Taiwanese snacks; the cultural and creative market presents good taste and level; the international trend market is unique in its ingenuity, and consumers may appear on the "SHOWAY" live show. A series of exciting activities will continue to Valentine's Day and Lantern Festival.

Art highland, cultural attraction

"SHOWAY" is not only a "everlasting marvel" and a "excellent but inexpensive" consumption space, but also a cultural space where art and commerce are perfectly integrated and Eastern and Western cultures complement each other.

The "SHOWAY" buildings organically incorporate the geometric elements of Songze culture, aiming to inherit the "source of Shanghai culture".

In the early stage of its construction, the "SHOWAY" project cooperated with the well-known European designer Sabine Marcelis. The "SHOWAY" large-scale water curtain about to be completed launches the young artist mentor program... Every collision of ideas between "SHOWAY" and Marcelis will stimulate artistic sparks and creative inspiration.

The "SHOWAY" theater group to be unveiled is highly expected. This world-class Broadway theater group will light up the night sky of Shanghai and even the Yangtze River Delta, helping Shanghai become the performing arts capital of Asia.