On April 20, the 15th Sino-French Culture Spring Art Festival kicked off officially. It was a festival sponsored by the French Embassy in the People’s Republic of China. As a strategic partner for this festival, Terraké was invited to attend the press conference taking place at the embassy.

Sino-French Culture Spring Art Festival 2021 will last from April 21 to July 31. It will involve 14 cities where 78 cultural exchange events will happen, covering visual art, music, opera, films, dance, fashion, books, thinking, and many other fields. Jin Dong the actor, Tong Liya the actress, and Shangguan Zhe the designer will serve as image ambassadors for this edition of the art festival.

Zhang Ningjun, vice president of Terraké China, was invited to deliver a speech at the press conference. He said, “This year marks the sixth year of cooperation between Terraké and the Sino-French Culture Spring Art Festival. Incorporating diverse art elements of France in brand building, Terraké continues to convey to Chinese consumers the excellent value of French skincare products, French lifestyle and experience. In the future, Terraké will keep its partnership with this art festival and continue to help promote cultural exchanges between China and France.”

Terraké is a brand created in Nice, France in 1964. Upholding its core philosophy “technology + natural source of energy”, it provides consumers with French spa skincare products featuring an ultimate experience. It is reputed as an “iconic spa skincare brand”.

Since entering the Chinese market in 2014, Terraké has closely combined its brand with French arts, emphasizing French culture and values as its core. For its products, it uses rare skincare elements extracted from multiple native plants in France, which are then mixed with perfumes developed conscientiously by French perfume masters. In terms of package design, it fully adopts art signs and elements from French paintings, films, and music. As for its retail outlets, it creates a unique visual identity with materials of French style. For the consumers, it brings them a wonderful skincare experience by its French spa care method. Every year, it carries out various forms of promotions with various themes at its outlets ….

In China, Terraké has become a highly popular French light-luxury skincare brand. Relying on the robust R&D capability of B.L.C. skincare lab in France, it has received approval from the Chinese market and consumers with its high-quality, effective skincare products originally made in France. 

In early 2016, Terraké officially established a relationship with the Sino-French Culture Spring Art Festival. Over these past six years of cooperation, it has held culture and art events in various cities every year; it has also been more deeply involved in la Fête de la Musique every June in a bid to help Chinese consumers closely experience the latest fashion and the unique beauty of French music.

As a way of supporting Sino-French Culture Spring 2021, Terraké custom-made a limited-edition skincare product gift box, which was a gift officially designated by the art festival. Meanwhile, Terraké will, in support of various cultural events, organize its partners and consumers in actively participating in the events in various places.

In the future, Terraké will continue its role as a communicator of French culture. It will, by working closely with the French embassy to China, promote China-France exchanges in cultures and arts. While promoting French elegance and continuing its brand culture, it will reflect and communicate French culture and values via its brand, bringing Chinese consumers a high-end French experience.