Recently, an important entrant to SHOWAY, Bosideng Group, the renowned global down jacket brand and Asia’s largest down apparel company, successfully acquired the land for Shanghai Xihongqiao Xujing commercial office headquarters for CNY413 million. This site is just a 300-meter walk from Panlong Road Station on Line 17 of the Shanghai Metro. The planned development will feature a comprehensive business center integrating office spaces, hotels, and an enterprise incubation accelerator, as well as unique spaces like an aerial launch hall and a helipad to meet the diverse commercial needs of headquarters operations.

Bosideng Group’s acquisition in the Xihongqiao business district not only reflects its strategic growth ambitions but also serves as a powerful testament to the area’s development potential.

To date, the Hongqiao CBD has attracted over 500 headquarters enterprises cumulatively, a trend that is fueling the development of a headquarters economy. The clustering of corporate headquarters is creating a powerful industrial magnet, drawing in more high-end talents and innovative resources. Such synergy is driving the high-quality economic development of the Hongqiao CBD and accelerating the realization of the Yangtze River Delta’s role as a powerhouse for the headquarters economy.

The active acquisitions of commercial office headquarters projects by companies moving into the SHOWAY office building not only reflect their positive expectations for future development but also demonstrate their strong confidence in the growth potential of the Xihongqiao area.