On June 22, the “Qu from the East, An Ya Fragrance” - The Third Guizhou Anjiu Listening to the Qu Festival was held in Xishui, Guizhou. The event brought together government officials and association leaders, Baijiu experts, Baijiu distributors, and media representatives to listen to the enchanting melodies performed by Guizhou Anjiu.

At the festival, Xuecai ZHOU, vice president of Luen Mei Group and president of Guizhou Anjiu, stated that Guizhou Anjiu has created unique IPs such as “Listening to the Qu Festival” and “Praying for An Ceremony”, which have captured industry attention, earned media praise, and received recognition from partners. By telling stories about Anjiu and spreading Anjiu culture, Guizhou Anjiu is continuing to strengthen its brand, market presence, and support for its distributors.

ZHOU further emphasized that while ensuring the quality of its products, Guizhou Anjiu is enhancing its brand advantage through long-term vision, high-level positioning, and new perspectives; building market advantage by penetrating deeper into markets; increasing capacity advantage through strategic investment, orderly expansion, and strict adherence to craftsmanship; and achieving high-quality development by adopting a long-term perspective, upholding fundamental principles, breaking new ground, and maintaining strategic focus.

At the festival, Guizhou Anjiu sustained the “Inheritance Melody” of its quality, showcasing its commitment to offering consumers Moutai-flavor Baijiu with superior quality and more distinctive flavor through its dedication to maintaining quality and expanding capacity. Several industry experts shared their views on the quality advantages of Guizhou Anjiu.

Moutai-flavor Baijiu manufacturers are facing brand competition, yet brands are defined by their users. Understanding market preferences and connecting with consumers is a significant challenge for Guizhou Anjiu. At the festival, Guizhou Anjiu presented its strategy for brand building and broader market penetration, offering solutions for getting closer to consumers.