Recently, Yong DING, Deputy Secretary-General of the Guizhou Time-honored Brand Association, led an expert team on a field visit to the Chishui Liquor Base of Guizhou Anjiu to conduct in-depth research on the company’s brand development, cultural heritage, and intellectual property protection. Guizhou Anjiu’s General Manager, Congzhi HUANG, along with other key leaders, warmly welcomed the delegation, and both parties engaged in fruitful discussions.

During the research, the expert team gained a comprehensive understanding of Guizhou Anjiu’s brewing techniques and its century-old heritage. They toured core areas, including the cultural corridor, the distillation workshop, the ceramic jar storage area, the sealed jar warehouse, and the qu-making lab. This allowed the delegation to develop a deeper appreciation for Guizhou Anjiu’s “Five An Culture” featuring history, quality, brand, beauty, and responsibility.

At the symposium, Guizhou Anjiu presented a carefully crafted promotional video showcasing its rich cultural heritage and brand-building efforts. Congzhi HUANG engaged in in-depth discussions with the research team on leveraging the advantages of time-honored brand, optimizing market promotion strategies, and addressing current market challenges.