Recently, the China Forum of Environmental Journalists (CFEJ) hosted the 29th Environmental Tea Salon, themed “Enhancing Communication Effectiveness to Support Green Development”. As one of the initial signatories of the “China Corporate Green Action (CCGA) 2030” initiative, Luen Mei Group was honored to participate in the event.

The event aimed to explore strategies for enhancing environmental communication capabilities, scientifically addressing environmental emergencies, and advancing corporate green development. During the session, Ying LI, Deputy Secretary-General of the China Public Relations Association and head of the MediaQLab, delivered a lecture on “Guiding Public Opinion and Crisis Management in the 5G Era”, while Jun MA, Director of the Institute of Public and Environmental Affairs, discussed “Corporate Green Action Strategies”.

The Tea Salon was organized by CFEJ and co-hosted by its Livelihood and Law Promotion Committee and the Institute of Public and Environmental Affairs. More than 30 representatives from prominent media outlets—including People’s Daily, China News Service, People’s Daily Digital Communication, XinhuaNet, China Internet Information Center, CPPCC Daily, China Enterprise News, Consumption Daily, China Economic Herald, China Reform Daily, China Industry News, Southern Weekly, and China Environmental News, as well as leading companies such as Mengniu Group, Mingyang Group, Luen Mei Group, JD Logistics Group, Midea Group, Shui Jing Fang, and Beijing Vanke—attended the event and engaged in meaningful discussions with the keynote speakers.

Luen Mei Group has consistently upheld its brand philosophy of “Connecting the Future, Enriching Life”, with a focus on advancing green and dual-carbon initiatives to contribute to high-quality economic and social development. In 2022, the Group became one of the initial signatories of the CCGA 2030 initiative. In 2023, Luen Mei Group established a strategic partnership with the All-China Environment Federation to jointly promote green development.

Looking ahead, Luen Mei Group will remain committed to driving innovation along the green industrial chain while enhancing its ESG system and practices. The Group aims to further enhance communication effectiveness, share compelling green development narratives, and contribute to building a Beautiful China.