On November 28, Chongqing RAN, Party Secretary and Mayor of Xishui County, led a delegation to Guizhou Anjiu for an in-depth investigation, focusing on the company’s construction, operations, and development progress.

Upon arriving at the facility, Chongqing RAN toured key areas including Guizhou Anjiu’s brewing workshop and base liquor storage. In the brewing workshop, he inquired in detail about the scale of raw material input and brewing techniques, showing particular interest in the inheritance of traditional Moutai-flavor Baijiu craftsmanship. In the storage facility, he examined storage conditions and base liquor reserves, praising Anjiu’s brewing techniques and liquor quality. He emphasized that high-quality base liquor reserves are crucial to enterprise development and brand building, urging the company to strictly uphold quality standards and adhere to uncompromising benchmarks.

Chongqing RAN urged Guizhou Anjiu to remain confident in its development, uphold the craftsmanship of Baijiu brewing, enrich the cultural significance of its products, and deepen its brand value. He emphasized leveraging product strengths, analyzing market trends, and consistently expanding market share. Additionally, he stressed the importance of comprehensive brand promotion and market exploration, encouraging the company to fully tap into market potential, deliver stronger market performance, achieve better revenue growth, and enhance brand influence, thereby making greater contributions to the high-quality development of the Xishui producing area.

Chongqing RAN emphasized that the Baijiu industry serves as a cornerstone of Xishui County’s economic development. He encouraged Guizhou Anjiu to remain dedicated to its craftsmanship, prioritize quality as its foundation, and strengthen product competitiveness. By capitalizing on the Chishui River Basin’s unique position as the original and core production area for Moutai-flavor Baijiu, the company should deepen its engagement in this market, adopt innovative development strategies, and modernize its marketing approaches. These initiatives will help propel Xishui toward becoming a “CNY100-billion-level” Baijiu production hub, fostering high-quality and sustainable growth for the local economy.