The 2024 International Spirits Grand Challenge (ISGC) recently concluded in Deyang, Sichuan Province. Known for its authority, professionalism, and rigor, the ISGC has been held for six consecutive years. It has become a crucial platform for showcasing the quality of renowned spirits and serves as a significant bridge connecting Chinese Baijiu with the international market.

At this year’s competition, Guizhou Anjiu · Yipin Longan delivered an outstanding performance. Evaluated by a panel of 100 expert judges from seven countries, including China, France, and the United States, the product stood out among 653 entries to win a gold medal, demonstrating its exceptional quality. Notably, this recognition follows its gold medal win at the 2024 International Wine & Spirits Competition (IWSC), marking another prestigious international accolade.

The Baijiu industry is currently undergoing a period of adjustment, grappling with both market transformation and consumer pressures. However, times of industry change are also opportunities to test the comprehensive strength of enterprises. Companies with strategic foresight, robust capabilities, and a focus on crafting quality products while building solid market presence are better positioned to seize these opportunities. As Guizhou Anjiu affirms, “No matter how the market evolves, the company will remain committed to a long-term development strategy and follow a path that aligns with Anjiu’s unique characteristics”.